Jermaine Dupri talks about Global 14 at Social Media Week 2012 New York.
Jermaine Dupri appeared at Social Media Week 2012 held in New York to talk about his social network Global 14 . Global 14 began as a blog covering Dupri’s other interests such as art, fashion, and music and quickly found a growing community where users could contribute their music, art and fashion and receive feedback. Dupri felt MySpace and Twitter did not provide continuous communication between users whereas Global 14 provides constant dialogue. Jermaine also wanted to create a site that was spam free and Global 14 members have taken an active role in making sure that policy was followed by all.
To make a bigger impression in social media Jermaine advised that users learn how to use their social media power using an example of guests being invited to a dinner and seeing Jermaine Dupri sitting at one table and Facebook CEO Mark Zuckerberg at another. Most guests would choose to sit with Jermaine due to his connections and access to the most influential players in the music business.
To promote Global 14 Jermaine has embarked on four city tour in fourteen days to raise awareness, and includes meet and greets between him and for Global 14 community members to meet each other well. A west coast tour is scheduled to start in the spring.
Follow Jermaine Dupri on Twitter @Mr_Dupri.
View the video of Jermaine from Social Media Week New York 2012:
Key takeaways:
- More smartphone purchases
- More ereaders
-Tablets increasing (I think tablets will beat out the ereaders as tablets allow users to do much more)
- Online video viewing and uploading increasing but more important more money spent for online video spending
Photo via rileyroxx
With the Grammy Awards scheduled for next month I thought about writing on how Billboard Magazine does a yearly roundup called Maximum Exposure that ”surveys label and music publishing executives to identify the most effective means of generating sales and/or buzz.” So here are the top ten methods that gain the most effective means of exposing your music:
#1 Performance on the Grammy Awards
According to the article Mumford & Sons performed twice on the 2011 53rd annual Grammy Awards and “the impact on viewers was immediate: U.S. sales of Sigh No More surged 99% during the sales week that ended later that evening according to Nielsen SoundScan lifting Sigh No More to #2 on the Billboard 200, and 60% of those sales since Grammy broadcast.”
#2 Performance during Super Bowl Halftime Show
Black Eyed Peas performed during Super Bowl XLV halftime show which pulled in “57 million viewers surging sales of the Peas’ album The Beginning to 62%.
#3 Home Page Placement on Itunes
Itunes has established itself as the online music store as “iTunes accounted for 33% of U.S. recorded music revenue in 2010.”
#4 Performance on Fox’s “American Idol”
American Idol has an average viewership of 24 million.
#5 Album displayed in Walmart endcap
With 4400 store in the U.S. the most desirable location in the store is outside the music department where the hottest, highest-turnover titles are placed.
#6 Performance on MTV Video Music Awards
With 12.4 million viewers in 2011, after Adele’s performed “Someone Like You” rose to number 1.
#7 Performance on Country Music Association Awards
16.4 million viewers tuned during the 2011 Country Music Association Awards telecast and many labels and managers lobby to get their artists to perform on this popular show (so popular that according to the 2010 Billboard Maximum Exposure list it was #29.)
#8 First Arena Level Headlining Tour
Billboard uses Katy Perry as an example where Perry not only launched a North American tour, but Europe, Asia and Australia as well.
#9 Performance on Coachella/Mainstage
75,000 people attended the various shows of Coachella over three days.
#10 Song in a TV Commercial that Runs during a special event with Significant viewership
Other methods that appear to be rising in popularity:
#13 Album displayed in Target Endcap
#14 Album promoted in Target Circular
#21 Album promoted in Best Buy circular
#22 Album displayed in Best Buy endcap
#48 Featured on NPR’S “All Things Considered” (was #83 in 2010)
#52 Performance on Vans Warped Tour/Main Stage (was #100 in 2010)
eMarketer released some interesting statistics regarding online video and I wanted to include them since I wrote about it in two blog posts.
Most people spend between one and ten hours a week watching video online. It will be interesting to see this stat in 2013 as I predict that time will increase.
Comedy and news take the two top spots. I wonder if you broke this down further as to what consumers are actually looking at for a retailer such as Overstock.com: Is it clothes, electronics, or other things?
John Jantsch, author of "Duct Tape Marketing" and "The Referral Engine" at the 2011 NYXPO.
I attended the 2011 NYXPO and was able to catch John Jantsch, author of “Duct Tape Marketing” and “The Referral Engine” provide some great social media tips for your business. Watch the video below.
