Native Advertising continues to grow as “BI Intelligence predicts US native ad spending to rise 35.4% in 2015, to $10.7 billion and projecting to double by 2018 to $21 billion. According to the February 17 eMarketer article, “What’s the Must-Have Component of Native Advertising?” the top three important elements of native advertising from a January 2015 ANA poll are:
1. Native ads contextually relevant to surrounding editorial content
2. Native ad is placed within page/program editorial content
3. Native ad looks like surrounding editorial content
How can you help the consumer avoid confusion deciding if this is actual editorial content or sponsored content? “Two-thirds of ANA respondents agreed that native advertising needed clear disclosure… respondents said that including “advertisement” and “ad” were the best to describe disclosure.
What are your best practices when creating native advertising?
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Ever consider sponsoring a concert? According to the eMarketer February 11 article, “Concertgoers Leave with Brands Stuck in Their Heads” GroupM ESP conducted an October poll and found that “one in three concertgoers remember the sponsor of the last show they attended and fully 44% of respondents said music partnerships were the factor most likely to increase positive feelings toward a sponsor brand.” Does that translate to sales? Yes as four in ten were likely to purchase from a music event sponsor brand in the future.
You may also be interested in these posts:
Johnson & Johnson’s Social Media Strategy
How Pfizer, Tiffany and American Express Engage Their Employees
Inside Gatorade’s Social Media Monitoring Hub
JetBlue’s Social Media Strategy
How to Make Effective Videos That Connect With Your Audience
Hashtag Killer Psych USA Network Social Media Strategy
How CNBC, Pepsi, and American Express Harness Mobile Marketing and Commerce
The January 27 eMarketer article, “Yahoo News Ranks as No. 1 News and Media Site” reveals the top eight news and media websites ranked by market share of visits are:
1. Yahoo News
2. The Huffington Post
3. CNN.com
4. AccuWeather.com
5. The Weather Channel
6. reddit
7. BuzzFeed
8. Google News
The number of total visits to Yahoo News was 239.5 million. The Huffington Post had 204.1 million for The Huffington Post.
You may also be interested in these posts:
Johnson & Johnson’s Social Media Strategy
How Pfizer, Tiffany and American Express Engage Their Employees
Inside Gatorade’s Social Media Monitoring Hub
JetBlue’s Social Media Strategy
How to Make Effective Videos That Connect With Your Audience
Hashtag Killer Psych USA Network Social Media Strategy
How CNBC, Pepsi, and American Express Harness Mobile Marketing and Commerce
Previous generations of families used to live within the same town. Since families now live further apart from each other the eMarketer January 15 article, “Tech-Savvy Grandkids Keep Grandparents Young” reveals that the top three ways Grandparents stay in touch with grandchildren are: email, text, and Skype. “Among this group, nearly half said that technology gave them the ability to communicate more with their grandchildren than they did with their own grandparents, and one-fifth even spent more time communicating with their grandchildren online than offline.”
You may also be interested in these posts:
Johnson & Johnson’s Social Media Strategy
How Pfizer, Tiffany and American Express Engage Their Employees
Inside Gatorade’s Social Media Monitoring Hub
JetBlue’s Social Media Strategy
How to Make Effective Videos That Connect With Your Audience
Hashtag Killer Psych USA Network Social Media Strategy
How CNBC, Pepsi, and American Express Harness Mobile Marketing and Commerce
The eMarketer January 9 article, “Young Users Zoom In on Instagram” is interesting to note from a Frank N. Magid Associates November poll that even though Instagram ranks as the number four social network among all age groups, a November 2014 poll by Cowen and Company reveals that Instagram is number one with 18-to-29-year-old US internet users.
You may also be interested in these posts:
Johnson & Johnson’s Social Media Strategy
How Pfizer, Tiffany and American Express Engage Their Employees
Inside Gatorade’s Social Media Monitoring Hub
JetBlue’s Social Media Strategy
How to Make Effective Videos That Connect With Your Audience
Hashtag Killer Psych USA Network Social Media Strategy
How CNBC, Pepsi, and American Express Harness Mobile Marketing and Commerce
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