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January 16, 2012 / The_Mike_Johnson

Top Ten Ways to Get Your Band/Music the Most Exposure

photo of foo fighters via http://www.flickr.com/photos/rileyroxx/

 Photo via  rileyroxx

With the Grammy Awards scheduled for next month I thought about writing on how Billboard Magazine does a yearly roundup called Maximum Exposure that  “surveys label and music publishing executives to identify the most effective means of generating sales and/or buzz.” So here are the top ten methods that gain the most effective means of exposing your music:

#1 Performance on the Grammy Awards

According to the article Mumford & Sons performed twice on the 2011 53rd annual Grammy Awards and “the impact on viewers was immediate: U.S. sales of Sigh No More surged 99% during the sales week that ended later that evening according to Nielsen SoundScan lifting Sigh No More to #2 on the Billboard 200, and 60% of those sales since Grammy broadcast.”

#2 Performance during Super Bowl Halftime Show

Black Eyed Peas performed during Super Bowl XLV halftime show which pulled in “57 million viewers surging sales of the Peas’ album The Beginning to 62%.

#3 Home Page Placement on Itunes

Itunes has established itself as the online music store as “iTunes accounted for 33% of U.S. recorded music revenue in 2010.”

#4 Performance on Fox’s “American Idol”

American Idol has an average viewership of 24 million.

#5  Album displayed in Walmart endcap

With 4400 store in the U.S. the most desirable location in the store is outside the music department where the hottest, highest-turnover titles are placed.

#6 Performance on MTV Video Music Awards

With 12.4 million viewers in 2011, after Adele’s performed “Someone Like You” rose to number 1.

#7 Performance on Country Music Association Awards

16.4 million viewers tuned during the 2011 Country Music Association Awards telecast  and many labels and managers lobby to get their artists to perform on this popular show (so popular that according to the 2010 Billboard Maximum Exposure list it was #29.)

#8 First Arena Level Headlining Tour

Billboard uses Katy Perry as an example where Perry not only launched a North American tour, but Europe, Asia and Australia as well.

#9 Performance on Coachella/Mainstage

75,000 people attended the various shows of Coachella over three days.

#10 Song in a TV Commercial that Runs during a special event with Significant viewership

Other methods that appear to be rising in popularity:

#13 Album displayed in Target Endcap

#14 Album promoted in Target Circular

#21 Album promoted in Best Buy circular

#22 Album displayed in Best Buy endcap

#48 Featured on NPR’S “All Things Considered” (was #83 in 2010)

#52 Performance on Vans Warped Tour/Main Stage (was #100 in 2010)

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