Digital Behavior of Baby Boomers, Gen X, and Millenials
Photo via Blake Spot
eMarketer has released a brief study, “How Digital Behavior Differs Among Millennials, Gen Xers, and Boomers” and has some interesting findings:
Baby boomers (those born between 1946 and 1964)
– Eight in 10, or 59.9 million baby boomers, were regular internet users in 2012—and they were even more likely to use mobile phones, though mobile internet and smartphone uptake were slow compared to other groups.
– Six in 10 boomer internet users downloaded or streamed video at least monthly in 2012.
Among Gen Xers, (those born between 1965 and 1980)
– 88.8% were monthly internet users as of December 2012, according to eMarketer estimates.
– 95% using mobile phones, and 60.3% of that group using smartphones.
– 38.4 million Gen Xers, or 62.2% of Gen X mobile users, used the mobile internet at least monthly.
– Two- thirds used Facebook in particular (65.6%).
– Twitter, however, reached only 14.7% of Gen X internet users at the end of last year, eMarketer estimates, and usage is growing quickly, expected to reach 19.5% of this audience by 2017.
Digital video is even more popular among Gen X internet users than social networking, with 78.7% downloading or streaming video online at least once per month.
92.3% used a mobile phone in 2012, among whom 63.2% used the mobile web and slightly fewer used smartphones.
Millennials have the highest social networking penetration of any generation, and the highest Facebook and Twitter use rates.
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