Which Social Media Marketing Tactics Work Best?
eMarketer has released a report, “Which Social Media Marketing Tactics Work Best?” that surveyed marketing professionals around the world in February 2013 and the top tactics are:
– The greatest percentage of respondents cited creating articles and blog post content. Other forms of content creation also ranked high, including research and whitepapers for B2Bs, and video and audio for both types of companies.
– B2Cs found advertising on social networks to be a much more effective strategy than B2Bs did.
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