Games are king on mobile devices across all operating systems. I was surprised to see radio get the high ranking, but since I live and commute via New York City subway, there must be more people across the country getting better radio reception. If you want to put some advertising and marketing dollars into the mobile space, be sure to look into games.
So this statistic seems to reinforce that men like to have the new shiny gadget but it is interesting to note in the second stat where the 25-34 and 18-24 age groups are the majority for mobile tv/video viewers.
A two and a half pound kettle weight. The picture above is what I purchased today at a sporting goods store that shall remain nameless. I found the weight and proceeded to the cashier to pay my $2 when the cashier suddenly asks me, “Sir, may I suggest you purchase our extended warranty for this product?” I was not sure if I heard correctly: an extended warranty for a two and a half pound kettle weight? I know the cashier has to follow procedure by suggesting to customers the extended warranty that also happens to be a large source of revenue for many stores, but the last time I checked, the weight I was about to purchase had no moving parts, did not need a power cord or batteries, and should last normal wear and tear (I don’t think I will be throwing this from my sixth floor window or using the weight for skeet shooting any time soon). It seemed absurd to me to even offer this warranty but the cashier kept trying to convince me that the extended warranty through the store would be a wise purchase.
It seems that the upsell on each purchase in every store you walk into these days is so ingrained into sales associates to squeeze out every last penny for more purchases that great customer service is a second thought. Later in the day as we went to a sandwich shop and was offered a bag of chips (for free) I thought the upsell was still being applied, but no, the sandwich shop was doing great customer service.
I found this to be an interesting breakdown of which generation would be likely to use a specific mobile device. I think if you visit this statistic a year from now that Generation X usage of smartphones would double. Will have to revisit in 2012 for the results.
As with the desktop, laptop, and smartphone web browsing is the number one activity that tablet owners do followed closely by email. I think video will take the number three spot in a few more months.
The Mike Johnson Blog 
