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December 14, 2009 / The_Mike_Johnson

Simon Sinek, Author of Start With Why

Photo of Simon Sinek

Simon Sinek, author of the book Start With Why.

It is not WHAT you do, but WHY you do it – Simon Sinek

Simon Sinek, author of the book, Start With Why gives a great presentation and ideas from his book.

Some thoughts include:

– It is not WHAT you do, but WHY you do it

– You want to do business with the people who believe what you believe

– You can’t just copy it

You can view it (about 18 minutes long) here.

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