Too Many Words Does Not Get My Attention

If I am late for my train, I don't think I will be sticking around to read this sign.

As I was walking past Penn Station/Madison Square Garden on the corner of 32nd street and Eighth Avenue this advertisement caught my attention. But it caught my attention for the wrong reason – too much text. Unless I am stuck at this corner for more than two minutes, I am not going to read it. Also, the text is too small and the message does not get delivered. Why would you be concerned about that you ask? Well, something tells me that the folks paying for this advertisement space are paying a lot of money and I am not sure they are using it as effectively to get their money’s worth.

Now this advertisement on the next block gets my attention and message across clearly: