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December 7, 2010 / The_Mike_Johnson

Del Monte Foods, Prudential Retirement, The Knot and Social Media

Left to right: Josh Stoffregen from Prudential Retirement, Jacalyn Lee from The Knot, Bryson W. Thorton from Del Monte Foods,

I have written about the The Tri-State District of the Public Relations Society of America Innovation Conference in previous posts and have now completed editing video of another panel that included Bryson W. Thorton from Del Monte Foods, Josh Stoffregen from Prudential Retirement, and Jacalyn Lee from The Knot. In the two part video below we find the answers to:

– How has social media changed PR?

– What should public relations practioners do differently?

– Is social media a function of public relations?

– Does Morris the Cat have a Facebook page and Twitter account?

– How do their companies develop their messages around the various social media  mediums?

– How do they monitor all their social media feeds?

– How do we create a social media policy for our organization?

You can follow Bryson W. Thorton on Twitter @brysonwthorton.

You can follow Josh Stoffregen on Twitter @joshstoffregen.


Part 1 of video

Part 2 of video

You may also be interested in these posts:

Allison Fine and Beth Kanter The Networked Nonprofit: Connecting with Social Media to Drive Change

Gary Vaynerchuk and The Thank You Economy

Gary Vaynerchuk and Robert Scoble Discuss Business and Social Media

Ray Jordan on Johnson & Johnson’s Social Media Strategy

The NBA’s Social Media Game

JetBlue’s Social Media Strategy with Jenny Dervin

David Meerman Scott, Author of Real-Time Marketing and PR

John Jantsch, author of Duct Tape Marketing and The Referral Engine



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