Facebook, Blogging, and Twitter Most Important B2B Tools

“According to a January 2013 survey from online magazine Social Media Examiner, Facebook continues to be the most important social network for most business- to- consumer (B2C) marketers worldwide,  given its enormous user base. However, for business- to- business (B2B) marketers, there is a healthy competition among other platforms. Among these marketers, LinkedIn tied with Facebook as the most important social network, while blogging followed 10 percentage points behind. Interestingly, while YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments. Nearly seven out of 10 marketers said they planned to increase their use of YouTube this year.” – From eMarketer May 28, 2013

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