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September 10, 2013 / The_Mike_Johnson

Time of Day Email Users Read Personal Email and Best Subject Lines

emailbench1

After reading the eMarketer August 2013 report, “Email Benchmarks: Key Metrics and Trends for 2013,” I found three useful stats with the first above showing the top five weekly digital activities as well as the time spent on that activity:

1.  Email at almost eight hours

2. Facebook at almost seven hours

3. Skype at almost six hours

4. Text/SMS at five hours

5. YouTube at five hours

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The second finding is the time of day where users read email with throughout the day getting the largest share.

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Free Delivery, Alert, News and iPad are the top four email subject lines that get the highest open and click rates.

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