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January 7, 2013 / The_Mike_Johnson

Seth Godin Discusses His Book The Icarus Deception in New York January 2013

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I have been an avid reader of Seth Godin’s books for the past fifteen years and attended his 2010 presentation for his book, Linchpin. When Seth announced that he would be releasing a new book, The Icarus Deception, I could not pass it up.

If you have read Seth’s books and seen him intervieweed you know what Seth is about.

Some takeaways:

– Revolutions destroy the perfect

– Learn to see the world differently

– If failure is not an option than neither is success

– No one has ever created anything on a Blackberry

– Your job is not to be busy but to do that thing that may fail

You can watch Part 1 below:

You can watch Part 2 below:

You can watch Part 3 below:

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JetBlue’s Social Media Strategy with Jenny Dervin

David Meerman Scott, Author of Real-Time Marketing and PR

John Jantsch, author of Duct Tape Marketing and The Referral Engine

Visit the Seth Godin website for more information on his books and blog.


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