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January 14, 2013 / The_Mike_Johnson

What are Kids Doing Online?


Photo via oddmenout

eMarketer has released a new report, “Kids Online: Digital Natives in Digital Homes” and reveals:

– 45% of kids younger than 12 will be internet users this year and by 2016 the percentage will rise to 50%, with the number increasing from 23.2 million in 2013 to 26.4 million in 2016.


– Sesame Workshop conducted a survey looking at the amount of time kids spent with digital devices. For children in the 0 to 8 age group, kids were spending an average of 3.1 hours per week using a computer.


– According to Ipsos MediaCT’s polling of 6- to 12-year-olds, 54% of those with access to an internet-enabled phone said they used it to play games.


– Once kids reach school age, many parents want them to be reachable by phone, but most don’t want their child walking around with an expensive, web-enabled device.

– In a  JWT poll fewer than half the parents agreed that “My child spends too much time online.” Then again, 68% said they “wish my child would log off and engage more with the real world.”

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