Friday is the Best Day to Send Your Email

After reading the eMarketer report, “Consumers Click on Marketing Emails Most on Friday” and found the following to be helpful:

– Friday’s worldwide marketing email click rate is 4.9%

– Email inboxes worldwide receive the largest influx of email marketing material on Tuesdays, according to an October 2013 study by GetResponse.

– Out of the five days of the work week, marketers sent the fewest number of emails on Friday— just 14.9%. Consumers, however, were highly responsive on the last day of the work week. They opened a whopping 19.6% of Friday marketing emails.

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