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October 29, 2013 / The_Mike_Johnson

Friday is the Best Day to Send Your Email

Image showing many emails in inbox

After reading the eMarketer report, “Consumers Click on Marketing Emails Most on Friday” and found the following to be helpful:

– Friday’s worldwide marketing email click rate is 4.9%

– Email inboxes worldwide receive the largest influx of email marketing material on Tuesdays, according to an October 2013 study by GetResponse.

– Out of the five days of the work week, marketers sent the fewest number of emails on Friday— just 14.9%. Consumers, however, were highly responsive on the last day of the work week. They opened a whopping 19.6% of Friday marketing emails.


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