Twitter Preferred Social Network for Teens
The October 29 eMarketer report “Is Twitter Better Than Facebook for Targeting Teens?” reveals that from a September 2013 Piper Jaffray study of 8,650 US teens (16 being the average age) that Twitter was most used social network by them. I thought Facebook would still hold the top spot but according to RBC Capital Markets, 41% of Facebook users 16 to 18 years old spent less time on the site in the previous year, and eMarketer predicts that Facebook will remain through 2017.
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