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November 11, 2014 / The_Mike_Johnson

Top Four Ways of Reaching B2B Executives


From the eMarketer November 3 article, “Reach B2B Execs with Snappy Video” it is revealed that “B2B marketers pointed to video as one of the top three most effective content marketing techniques. The typical time-starved businessperson, doing research at the top of the consideration funnel, grabs a moment to watch a video because he or she is hoping to learn something quickly.”

And what guidelines to use when creating video to grab attention?

“Informational videos must be short—if you don’t grab their attention in the first 20 seconds, you’ll lose them, marketers say. Robert Rose, chief strategist at CMI, said, “Video is being used more and more as a way to talk about products and services instead of a long white paper or long article.”

The other three methods were:

– In person events

– Webinars/webcasts

– Blogs.

You may also be interested in these posts:

Johnson & Johnson’s Social Media Strategy

How Pfizer, Tiffany and American Express Engage Their Employees

Inside Gatorade’s Social Media Monitoring Hub

JetBlue’s Social Media Strategy

The NBA’s Social Media Game

How to Make Effective Videos That Connect With Your Audience

Hashtag Killer Psych USA Network Social Media Strategy

How CNBC, Pepsi, and American Express Harness Mobile Marketing and Commerce

Gary Vaynerchuck Book Discussion Jab Jab Jab Right Hook




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