Top Four Ways of Reaching B2B Executives
From the eMarketer November 3 article, “Reach B2B Execs with Snappy Video” it is revealed that “B2B marketers pointed to video as one of the top three most effective content marketing techniques. The typical time-starved businessperson, doing research at the top of the consideration funnel, grabs a moment to watch a video because he or she is hoping to learn something quickly.”
And what guidelines to use when creating video to grab attention?
“Informational videos must be short—if you don’t grab their attention in the first 20 seconds, you’ll lose them, marketers say. Robert Rose, chief strategist at CMI, said, “Video is being used more and more as a way to talk about products and services instead of a long white paper or long article.”
The other three methods were:
– In person events
– Webinars/webcasts
– Blogs.
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