Skip to content
February 27, 2012 / The_Mike_Johnson

Hashtag Killer Psych USA Network Social Media Strategy

Jesse Redniss, Sr. VP for Digital at USA Network appeared on the panel, The Mobile Social Living Room during 2012 Social Media Week New York to discuss the social media campaign behind Hashtag Killer which was created around the show Psych. Hashtag Killer is digital storytelling through multiple platforms on Facebook, Twitter, videos, games, and mobile devices in real time where the user experience becomes 24/7 not just forty-two minutes every week from watching the television show. With 1.4 million viewers tuning in every Wednesday night Psych and the online game Hashtag Killer draw in users to help solve a mystery and when the users goes online the story unfolds in real time, with characters from Psych asking the user for guidance on how to proceed. The user receives texts providing clues to continue.

What have been the results from the Hash Tag Killer social media campaign?

– 128 million page views

– Users spent fifteen minutes per visit on the site

– Sixty percent of users returned more than five times

– Fifteen percent of users returned every day

You can follow Jess on Twitter: @jesseredniss

You can view the video providing more details below:

You may also be interested in these posts:

Johnson & Johnson’s Social Media Strategy

How Pfizer, Tiffany and American Express Engage Their Employees

Inside Gatorade’s Social Media Monitoring Hub

JetBlue’s Social Media Strategy

The NBA’s Social Media Game

How to Make Effective Videos That Connect With Your Audience

Hashtag Killer Psych USA Network Social Media Strategy

How CNBC, Pepsi, and American Express Harness Mobile Marketing and Commerce

Gary Vaynerchuck Book Discussion Jab Jab Jab Right Hook



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: