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January 7, 2015 / The_Mike_Johnson

How Long it Takes to Plan Facebook and Twitter Content

timeforcontent

I always get asked, “How much time does it take you when planning your Facebook and Twitter content?” I am not the only one wondering. According to the eMarketer January 6 article, “How Long Does It Take to Plan Facebook, Twitter Content?” a Percolate survey found that most marketing executives created Twitter content on the same day. Facebook took a longer amount of time: up to a month or more in advance. “Content marketing goes beyond social and short-form content such as tweets and status updates, and includes everything from e-newsletters and images to presentations, blog posts and long-form videos. Marketers must cut through the clutter and figure out what content to use for their audiences.”

How long does it take you to plan your Twitter and Facebook content?

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