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February 14, 2015 / The_Mike_Johnson

Sponsor a Concert and Make More Sales


Ever consider sponsoring a concert? According to the eMarketer February 11 article, “Concertgoers Leave with Brands Stuck in Their Heads” GroupM ESP conducted an October poll and found that “one in three concertgoers remember the sponsor of the last show they attended and fully 44% of respondents said music partnerships were the factor most likely to increase positive feelings toward a sponsor brand.” Does that translate to sales? Yes as four in ten were likely to purchase from a music event sponsor brand in the future.


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