* Taken from eMarketer July 2013 report, “Key Digital Trends for Midyear 2013: The Fragmentation of Mobile.” You may also be interested in these posts: How to Get Your Guest or Book on Rachel Ray, Piers Morgan Tonight, CBS This Morning Saturday How to Get Your Sports Story or Guest on ESPN, Boomer and Carton, and USA Today How to Get Your Story/Event/Guest on Bloomberg News How to Get Your Story or Event on New York News Shows Get Your Product, Book, Movie On Television and Radio Shows – PRSANY Panel Get Your Products and Stories Featured in Mainstream Magazines – PRSANY Panel How to Reach and Foster Relationships with Mommy Bloggers
After reading the eMarketer report, “Mobile Messaging Trends: Tapping into SMS, Mobile Email and Push Notifications,” the above reveals that the top three things that people do each morning on his/her smartphone are check text messages, check email, and check the news.
The other trend worth noting is the top four mobile marketing strategies which are: mobile websites, mobile apps, mobile optimized email, and mobile advertising.
You may also be interested in these posts:
How to Get Your Guest or Book on Rachel Ray, Piers Morgan Tonight, CBS This Morning Saturday
How to Get Your Sports Story or Guest on ESPN, Boomer and Carton, and USA Today
How to Get Your Story/Event/Guest on Bloomberg News
How to Get Your Story or Event on New York News Shows
Get Your Product, Book, Movie On Television and Radio Shows – PRSANY Panel
Get Your Products and Stories Featured in Mainstream Magazines – PRSANY Panel
How to Reach and Foster Relationships with Mommy Bloggers
So I am reading through “Do Daily Deals Still Matter For Dining? What’s Working Now and What’s Coming Next” June 2013 eMarketer report and here is what I feel you should take from it:
The two most popular services are Groupon (61% of North American market share), and LivingSocial (17% share) according to Yipit from first quarter 2013 with LivingSocial moving into events and ticketing.
Other services include Google Wallet, Square Wallet and LevelUp. I have been receiving email offers from my Capital One credit card since these companies offer deals based on your purchase history.
Those seeking the deals out are seniors and baby boomers according to Riggs.
“One of the criticisms of daily deals is that they only appeal to indiscriminate spendthrifts who will go wherever they get the best price. Sherri Kimes, professor of operations management at Cornell University School of Hotel Administration, has found that statement to be mostly untrue. Her research found that the majority of diners were good customers.”
“About 20 to 25% of the daily deal users really were cheap. They weren’t spending anything more than the deal amount, they weren’t tipping; they were horrible. But the rest of them—that’s 75 to 80%—were spending more than the value of the deal, they were tipping on the gross amount rather than the after-discount amount. Those are the ones you want.”
You may also be interested in these posts:
How to Get Your Guest or Book on Rachel Ray, Piers Morgan Tonight, CBS This Morning Saturday
How to Get Your Sports Story or Guest on ESPN, Boomer and Carton, and USA Today
How to Get Your Story/Event/Guest on Bloomberg News
How to Get Your Story or Event on New York News Shows
Get Your Product, Book, Movie On Television and Radio Shows – PRSANY Panel
Get Your Products and Stories Featured in Mainstream Magazines – PRSANY Panel
How to Reach and Foster Relationships with Mommy Bloggers
Back on June 19 eMarketer released a two page report, “Video Is the Next Frontier for Email Marketers” where a February 2013 survey of marketing executives conducted by The Relevancy Group revealed that only one-quarter of them used video in email marketing campaigns. Forty-three percent of the marketing executives revealed that they didn’t use videos in email messaging because they lacked the content, followed by the added costs of producing and skepticism that video would actually be of any use to the email campaign.
Those that used videos in their email campaigns reveal a different story:
– Higher clickthrough rates
– Increase in the amount of time subscribers spent with an email
– Increase in the sharing/forwarding of emails.
You may also be interested in these posts:
How to Get Your Guest or Book on Rachel Ray, Piers Morgan Tonight, CBS This Morning Saturday
How to Get Your Sports Story or Guest on ESPN, Boomer and Carton, and USA Today
How to Get Your Story/Event/Guest on Bloomberg News
How to Get Your Story or Event on New York News Shows
Get Your Product, Book, Movie On Television and Radio Shows – PRSANY Panel
Get Your Products and Stories Featured in Mainstream Magazines – PRSANY Panel
How to Reach and Foster Relationships with Mommy Bloggers
I was looking at this eMarketer stat when it occured to me that even though it is reasons users unsubscribed from daily deal services (such as Groupon and LivingSocial), this can apply to any email you send. The four reasons potential clients and customers are not opening your emails are:
– Your product/service is not relevant to me
– Have no use for your service/product
– I do not like all the emails
– I got tired of your emails
You may also be interested in these posts:
How to Get Your Guest or Book on Rachel Ray, Piers Morgan Tonight, CBS This Morning Saturday
How to Get Your Sports Story or Guest on ESPN, Boomer and Carton, and USA Today
How to Get Your Story/Event/Guest on Bloomberg News
How to Get Your Story or Event on New York News Shows
Get Your Product, Book, Movie On Television and Radio Shows – PRSANY Panel
Get Your Products and Stories Featured in Mainstream Magazines – PRSANY Panel
How to Reach and Foster Relationships with Mommy Bloggers
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