Photo via Jon Lee Clark
eMarketer just released a brief stating that “Google+ Trumps Twitter, Earning Second Place for Total US Social
Account Holders” that reveals:
– According to a March 2013 survey of over 2,500 adult US internet users from internet advertising network Burst Media. Facebook remained the leading social network.
– Google+ had the second- highest number of account holders among both men and women, leading Twitter by approximately 10 percentage points for both genders.
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“According to a January 2013 survey from online magazine Social Media Examiner, Facebook continues to be the most important social network for most business- to- consumer (B2C) marketers worldwide, given its enormous user base. However, for business- to- business (B2B) marketers, there is a healthy competition among other platforms. Among these marketers, LinkedIn tied with Facebook as the most important social network, while blogging followed 10 percentage points behind. Interestingly, while YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments. Nearly seven out of 10 marketers said they planned to increase their use of YouTube this year.” – From eMarketer May 28, 2013
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“According to a Q4 2012 analysis by Experian CheetahMail of its North American clients’ email campaigns, emails sent late at night outperformed emails sent any other time of day. Experian found that emails sent between 8 p.m. and 12 a.m. generated higher open and clickthrough rates, more transactions, larger orders, and greater revenue per email than emails sent during any other time of day—and by a significant margin. Just as senders benefited from off times, so too did they benefit from sending on off days of the week. Opens and clickthroughs were highest on Saturdays and Sundays, Experian found.” – From April 1, 2013 eMarketer report.
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In the eMarketer report, “Social Media and Multitasking Go Hand in Hand” one statistic that stood out (above) is what men and women are doing while using social media.
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“A study by AYTM Market Researche xamines just how popular YouTube is as a platform—and to what degree users consume YouTube content. The study showed that the vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013. Out of that percentage, 22% visited YouTube every day, and nearly 30% visited YouTube a few times per week.”
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