Photo via jblyberg
It is not just Big Brother watching you but your E-book knows your reading habits as per this Wall Street Journal article. In the past publishers and authors had no idea what readers did once they finished reading a book but now ebooks are providing insight into what those readers have done since book apps for tablets like the iPad, Kindle Fire and Nook record how many times readers opened the app and how much tine they spent reading pages and passages. When you purchase a Kindle users sign an agreement granting the company permission to store information from the device such as the last page you read, your bookmarks, highlights, and notes that information in its data servers.
Data collected from Nooks reveal that readers whom bought the first book in a popular series such as Fifty Shades of Grey tend to tear through all the books in the series as if they were reading a single novel.So why is this important? With this new data publishers will now be pushing the hot sellers and phase out older classics since those older classics will not catch the readers interest. Some publishers test on a digital format and if the digital book works will eventually release a print edition. But do not fear there may still be hope as per Jonathan Galassi, president and publisher of Farrar, Straus & Giroux, “We’re not going to shorten ‘War and Peace’ because someone didn’t finish it.”
I think the above graphic will make history in two years. The majority of consumers are willing to give a company at least twenty four hours to respond to their complaint as of 2012, but I think in 2014 consumers will want a reply within three hours and if it does not happen, those consumers will take their business elsewhere. You have been warned!
Almost half way through 2012 and Facebook users are not clicking on Facebook ads or sponsored content; will have to visit this in 2013 to see if this improves.
Lesson here is simple – format your emails for mobile unless you don’t mind that email getting an instant delete.
Left to right: Larry Thomas of Latergy, Tamara Bentham of JetBlue, George Semper of OnStream Media, and Jennifer Vickey from IBM.
Recently I attended the New York chapter of the International Association of Business Communicators panel, “Powerful Video Storytelling: Best Practices, Tips & Tools for Communicators & Marketers,” that explored ways “to best leverage video for your organization both internally and externally and add authenticity to your video story and connect with your audience.”
The panelists included:
- Tamara Bentham, Corporate Communications Analyst at Jet Blue
- Jennifer Vickery, Manager, Workforce Enablement at IBM
- Gabrielle Boko, Vice President of Marketing at SAP
- Larry Thomas, President of Latergy, LLC
- George Stemper, Vice President of Development and Sales at OnStream
At Jet Blue video is the best way to go when communicating to your employees and customers according to Tamara Bentham. Jet Blue crew members (term used to describe JetBlue employees) are encouraged to create their own videos such as Safety is Mandatory.
Tamara’s tips include:
– Have your subject practice a few times before recording and and leave out the teleprompter.
– Know your audience to capture their attention; If someone gets bored it will not be an effective video.
Gabrielle Boko stated that SAP tries to humanize their brand by letting customers become advocates for SAP by making others feel like heroes. Gabrielle advises using video to describe your role and what makes you excited at your company.
Gabrielle’s tips include:
– Stay on brand but also communicate in a manner that your audience understands in clear, easy to understand language.
– Your video is going to mirror the attitude and thinking of the person on camera, so seek out those with enthusiasm.
At IBM Jennifer Vickery shared that video is used for a variety of things such as when the Chief Financial Officer and IBM Division Heads’ report on recent corporate news to holidays greetings from executives and staff. If you are waiting for that perfect moment or just the right budget it may not never arrive, so best to start with what you have and grow. Jennifer also suggested to use animation for a different approach and pointed to the Curiosity Shop videos using animated pictures and voice over for a great way to tell the story.
You can follow Jennifer on Twitter @jdvickery.
Larry Thomas cited the Corning video Day Made Of Glass as a great example of a company video telling a story. Even though the video is less than six minutes in length the manner the story is told pulls in the viewer.
Other effective videos include:
– CEO of JetBlue apology on YouTube
You can follow Larry on Twitter @Latergy
George Stemper concluded the evening by sharing that the Internal Revenue Service is an OnStream client and the IRS does sophisticated video productions out of the Washington DC office by using five cameras that creating videos targeted for the CPA crowd. George also advised that your videos can be seen on other devices such as tablets, smartphones, and other mobile technology.
You may also be interested in these posts:
Allison Fine and Beth Kanter The Networked Nonprofit: Connecting with Social Media to Drive Change
Gary Vaynerchuk and The Thank You Economy
Gary Vaynerchuk and Robert Scoble Discuss Business and Social Media
Ray Jordan on Johnson & Johnson’s Social Media Strategy
JetBlue’s Social Media Strategy with Jenny Dervin
David Meerman Scott, Author of Real-Time Marketing and PR
John Jantsch, author of Duct Tape Marketing and The Referral Engine
Photo via katerha
Did you know that the Quaker man that appears on the Quaker Oatmeal box is named Larry? According to the Wall Street Journal article the makeover includes:
– Larry’s hair will be slightly shorter
– Larry will lose five pounds from his face and chin
– The logo will not have the white background but will be red and have a band of gold below “sugesting a seal of quality”
Why the change? According to Michael Connors, “The goal is not to have anyone notice that he is different.”
As per eMarketer the top ten things that smartphone/tablet owners do while
watching television:
1. Check email during commercials.
2. Check email during the program.
3. Use a download application.
4. Surf for unrelated info during program.
5. Surf for unrelated info during commercial.
6. Visit social networking sites during program.
7. Visit social networking sites during commercial.
8. Check sports scores.
9. Look up information related to the TV program being viewed.
10. Looked up product information for an ad seen on TV.
The Mike Johnson Blog 