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July 3, 2014 / The_Mike_Johnson

Top Five Methods Brands Use to Measure Social Media Content

metricsusedbybrandsjune162014

From the eMarketer June 30, 2014 article, “Finally, Most Brands Measuring Social Content Effectiveness,” we learn that the top five methods that brands use to measure the effectiveness of their social media content are:

1. Likes

2. Clickthroughs

3. Retweets

4. Daily or monthly active users

5. Reach

What methods do you use to measure your social media?

 

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