Top Five Methods Brands Use to Measure Social Media Content
From the eMarketer June 30, 2014 article, “Finally, Most Brands Measuring Social Content Effectiveness,” we learn that the top five methods that brands use to measure the effectiveness of their social media content are:
1. Likes
2. Clickthroughs
3. Retweets
4. Daily or monthly active users
5. Reach
What methods do you use to measure your social media?
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