The Four Most Effective Digital Marketing Programs

After reading the eMarketer July 28 article, “Email: The Old Kid on the Block’s Still Got It” a June 2014 survey reveals that email marketing is the #1 most effective digital marketing program “and often considered the single most effective—for reaching all goals, including awareness, acquisition, conversion and retention.” Social network marketing came in second followed by content marketing in third, and referral marketing in fourth. At the bottom were affiliate marketing and paid search. What do you think are the most effective digital marketing programs that work for you?

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