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September 26, 2014 / The_Mike_Johnson

Top Three Customer Incentives According to Online Retailers



From the eMarketer September 25 report, “Online Discounts vs. Free Shipping: A Battle of the Ages,” it is revealed that from a July 2014 Retention Science poll that the top three most effective customer incentives offered by online retailers are:

1.  A percentage discount on an item being purchased (a 10% off coupon)

2. Free or discounted shipping

3. A specific amount discount on an item being purchased ($10 off coupon)

What do you find the most appealing incentive to purchase from a specific online retailer?

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