Top Three Customer Incentives According to Online Retailers
From the eMarketer September 25 report, “Online Discounts vs. Free Shipping: A Battle of the Ages,” it is revealed that from a July 2014 Retention Science poll that the top three most effective customer incentives offered by online retailers are:
1. A percentage discount on an item being purchased (a 10% off coupon)
2. Free or discounted shipping
3. A specific amount discount on an item being purchased ($10 off coupon)
What do you find the most appealing incentive to purchase from a specific online retailer?
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