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October 17, 2014 / The_Mike_Johnson

Four Reasons Consumers Don’t Click on Mobile Ads


Don’t take it personally. If you are creating ads to be seen on a mobile device, the eMarketer August 18 article, “Ever Wonder Why Consumers Don’t Click on Mobile Ads?” a March 2014 Nielsen for xAd poll reveals the top four reasons people don’t click on mobile ads are:

1. Wasn’t interested in the offering

2. Wasn’t relevant to the person

3. Did not even look at the ad

4. Was able to get what they needed without clicking


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