As per the December 30, 2013 eMarketer report, “Long-Form Video Content Rivals Short, Even on Smartphones” the Top Five types of digital video content watched via smartphone is:
1. News
2. TV show previews and Movie Previews
3. Movies
4. Reruns of TV shows
5. Sports Clips
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A couple of weeks ago eMarketer revealed the top ten digital activities of teens and now the December 13 eMarketer report, “Mothers of Young Children Spend Most Time with Smartphones” reveals that the top ten Smartphone Activities of US Mothers are:
1. Weather
2. Social
3. Maps/GPS
4. Productivity
5. Photos/Video
6. Music/podcasts
7. Shopping
8. Banking/finance
9. Gaming
10. Health
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Interesting to note from the November 25 eMarketer report, “Penetration of Smartphones, Tablets Grows Among US Teens” was the above graphic showing the Digital Activities of US Teen Internet Users. The top ten are:
1. Sent/received a text message
2. Played mobile/online games
3. Sent an email
4. Used online social network site
5. Used online instant messenger
6. Posted photo or posted/received comments on Instagram
7. Sent/received messages on Twitter
8. Sent/received messages on Snapchat
9. Post/blog on Tumblr
10. Posted on YouTube
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Gary Vaynerchuk has released another book, Jab Jab Jab Right Hook and was interviewed by Ken Kurson at the Barnes & Noble Union Square location November 25. Confused about Pinterest, Instagram, and SnapChat? Watch the videos below and you just may learn something.
Part 1
Part 2
Final Part
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After reading the eMarketer November 11, 2013 report, “As Barriers Tumble, Video Marketing Adoption Grows,” in a survey conducted during Q2 2013 and Q3 2013 by the Web Video Marketing Council, ReelSEO and Flimp Media poll found that 93% of marketers had used video for online marketing, sales or communications purposes at some point during 2013, up from 81% in 2012. While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.
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