Simon Sinek, Author of Start With Why
Simon Sinek, author of the book Start With Why.
It is not WHAT you do, but WHY you do it – Simon Sinek
Simon Sinek, author of the book, Start With Why gives a great presentation and ideas from his book.
Some thoughts include:
– It is not WHAT you do, but WHY you do it
– You want to do business with the people who believe what you believe
– You can’t just copy it
You can view it (about 18 minutes long) here.
The Mike Johnson Blog 
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