Photo via jblyberg
January 2013 means forecasts for the new year and eMarketer has released a new report, ” US Tablet User Forecast: A Double-Digit Growth Market Through 2016,” that reveals:
-The number of tablet users in the US has doubled between 2011 and 2012. eMarketer estimates that over the course of that year, the tally of US tablet users grew from 33.7 million to 79.1 million. eMarketer estimates that by 2016, the number of US tablet users will reach 154.5 million.
– Ereaders have attracted a significant audience over the last two years, with a user base growing from 12.7 million in 2010 to 48.6 million in 2012.
– US tablet users reached 79.1 million in 2012. This was more than twice the size of the tablet user population in 2011, as tablets moved far beyond the early adopter audience and into the hands of mainstream consumers. In 2013, tablet users are expected to surpass 100 million.
– eMarketer estimates that by 2016, US tablet users will total more than 154.5 million, or just under half of the total US population.
– Following 2011’s massive growth rate of 158.6%, the number of tablet users in the US continued on a triple-digit growth trajectory in 2012, increasing 134.6%.
– Though Apple’s iPad will continue to dominate the tablet market, recent tablet launches from Amazon, Google and Microsoft will spur consumers across the US to purchase tablets for the first time.
– Between 2011 and 2012, the number of US iPad users increased 83.6% to 51.3 million.
– Adults between the ages of 25 and 54 make up the core US tablet audience and accounted for 60% of all users in the US in 2012.
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Photo via oddmenout
eMarketer has released a new report, “Kids Online: Digital Natives in Digital Homes” and reveals:
– 45% of kids younger than 12 will be internet users this year and by 2016 the percentage will rise to 50%, with the number increasing from 23.2 million in 2013 to 26.4 million in 2016.
– Sesame Workshop conducted a survey looking at the amount of time kids spent with digital devices. For children in the 0 to 8 age group, kids were spending an average of 3.1 hours per week using a computer.
– According to Ipsos MediaCT’s polling of 6- to 12-year-olds, 54% of those with access to an internet-enabled phone said they used it to play games.
– Once kids reach school age, many parents want them to be reachable by phone, but most don’t want their child walking around with an expensive, web-enabled device.
– In a JWT poll fewer than half the parents agreed that “My child spends too much time online.” Then again, 68% said they “wish my child would log off and engage more with the real world.”
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I have been an avid reader of Seth Godin’s books for the past fifteen years and attended his 2010 presentation for his book, Linchpin. When Seth announced that he would be releasing a new book, The Icarus Deception, I could not pass it up.
If you have read Seth’s books and seen him intervieweed you know what Seth is about.
Some takeaways:
– Revolutions destroy the perfect
– Learn to see the world differently
– If failure is not an option than neither is success
– No one has ever created anything on a Blackberry
– Your job is not to be busy but to do that thing that may fail
You can watch Part 1 below:
You can watch Part 2 below:
You can watch Part 3 below:
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David Meerman Scott, Author of Real-Time Marketing and PR
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Visit the Seth Godin website for more information on his books and blog.
Would you open up this email?
Photo via kkilometer
During this holiday season your email inbox will receive more email than any other time of the year. This Wall Street Journal article provides details on what retailers are doing to make sure you are opening up their emails and making a purchase.
– Average consumer receives about 38 promotional emails each week during the holidays says Chad White, research director at Responsys.
– Stores time the arrival of their emails and design them with attention-grabbing subject lines, personalized messages.
– Emails used to arrive mid-morning but now with smartphones may arrive as early as dawn.
– One hook is the subject line creates make or break moment where customer is saying, ‘Do I keep it or do I dump it?” says Shelley Perelmuter of Gap Inc.
– Emily Bidwell of Etsy (one of six staffers that design emails) subject lines playing off song titles are often big draws one recently was “The Final Countdown”
What are the results?
Response rates vary, but consumers overall open only about 22% according to the Direct Marketing Association.
The big kicker is that only 1.5% of emails result in a purchase.
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As we say goodbye to 2012 and welcome a new year, eMarketer has released the report, “Key Digital Trends for 2013” to forecast trends to watch in 2013.
Trend No. 1: Fragmentation is Everywhere
– Streaming video services are gaining audience but still are not over the top.
– Consumers’ attention is more divided than ever as media multuitasking becomes the norm
– Increase of micro audiences due to critical mass of television viewers, smartphone and tablet owners and mobile web users.
Trend No. 2: Mobile-first is the new priority
– Amount of time spent with mobile is growing at 14 times the ratre of the desktop web
– Mobile becoming a more prominent channel for commerce transactions
Trend No. 3: Get Used to Nonlinearity
– There used to only be a few ways to buy something (you either went to the store, saw a commercial on television or an advertisement in the newspaper and made the purchase), but now you can use the internet as well as mobile to locate the lowest price and even the best time to buy.
Trend No. 4: Content (marketing) is king
– Consumers respond to content and seek it out
– Content comprises paid, owned, and earned
– Marketers are becoming publishers and publishers are becoming marketers
Trend No. 5: Data Emerges as Marketing’s Key Currency
– You can get so much data about users and devices today but unless there is a simple way to us e the data it is out of reach for many enterprises.
You can view the webinar here:
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The Mike Johnson Blog 